So the day has come to switch on your shiny new e-commerce website. Now all the hard-work is done, right? Wrong! Your e-commerce adventure is just beginning.

To be successful, you have to be aware of the following:

• Selling online is NOT the same as selling in a store or over the phone.
• There is a lot more to e-commerce than "just a website".

You need to actively manage the traffic that comes to your website. You need a plan of execution , the right tools, and people with the know-how and experience. Speak to FourFires to help you with the management of your e-channel.

Social networking. You've heard a lot about it. Is it just noise, or a not-so-new phenomenon that can be exploited in the commercial world? Find out what works, what doesn't, and how to avoid the usual pitfalls of YouTube, Facebook and Twitter.

Want to get better results from Google and other search engines? Search engine optimisation (SEO) is the name of the game and we are here to show you, why and how you need to be playing.

Online advertising takes an ever-increasing share of your marketing budget. But a bigger spend doesn't necessarily get better results. Let us show you how to use search engine marketing (SEM) to get a better return on your investment.

Your online presence, possibly for the first time, gives you a direct, measurable means of conducting a dialogue with your customers. When used intelligently, email marketing gives you the opportunity to provide your customers with targeted offers they will thank you for sending. All you need is the right level of understanding with a little help from some clever tools. FourFires can show you how.

So what happens if your analytics reveal that your site is generating the traffic you were hoping for, but not delivering on sales? Quite simply, not enough of the visitors to your site are clicking that Checkout button. You need to let us help you work out how to improve your conversion rates.

Everyone is talking multi-channel marketing. It's the latest buzz-word. But what is it, and why do you need it? Let us help you make sure that your e-commerce solution is architected for the future.

Like everyone else, you have multiple systems and a host of different technologies. What's worse, you need the same data - products, customers, orders and sales in an increasing number of systems and things are getting out of hand. FourFires understand the issues and know the solutions. The right data integration work can deliver great savings in efficiency.

You can't improve what you can't measure. Using web analytics you can get the information you want to understand your customers' behaviour and better cater for their needs.