Now you have a means of getting information directly from your customers, via your website, you have a great opportunity to communicate with them directly. In person. You know who they are and what they like and can talk to them directly in a personally tailored conversation. Such is the power of email marketing!

But there are many issues to consider in email marketing including compliance with Government legislation, handling bounce-backs and managing responses.

Fortunately FourFires can help you navigate the challenges of email marketing to help maximise the returns from your investment in e-commerce.

Our core email marketing solutions include such features as:

• Powerful Data Segmentation — Quickly and easily define customer segments based on demographic or behavioural attributes and integrate data collected from email, surveys, landing pages and Web analytics. With this valuable customer insight, you can more precisely create targeted, relevant communications for enhanced customer relationships.
• Easy Campaign Management — Easy to build highly personalised messages that are delivered at precisely the right times based on customer data and input. The unique send-time optimisation capability delivers your message at the precise day and time each recipient is most likely to be receptive based on past behaviour.
• Greater Relevance — A dynamic content wizard lets you tailor your messages and preview all permutations so you can more easily create personalised, relevant emails. You can even preview and optimise messages for a variety of in-boxes, including mobile devices, so every email renders appropriately.
• On-Demand Reporting and Analytics — comprehensive reporting and analytics capabilities that enable you to quickly identify what activities, attributes and recipient behaviours have the most impact so you can adjust your email marketing campaign management accordingly.
• Best-In-Class Deliver ability — A suite of deliverability features gives you maximum visibility, with minimum effort, of your success at reaching in-boxes.

Companies frequently need to convey transactional emails and messaging to customers in real time. But entrenched technology and complex business processes can make it difficult. At FourFires we understand the importance of immediacy and do offer the ability to trigger real-time, personalised transactional emails within seconds of the customer's interaction with your website.

For marketers seeking greater control, our email marketing solutions offer the benefits of in-depth reporting and enhanced transactional message deliverability all with little-to-no upheaval to existing systems and processes.

Transactional messaging features include:

• Custom-Branded Transactional Messaging — Convert traditionally text-only triggered messages and notifications into high-impact branded communications. Easily generate rich HTML transactional emails for receipts, notifications and alerts.
• Advanced Tracking and Reporting — Track opens, clicks and other recipient actions to customise and optimise future communications. You’ll also gain insight into deliver ability metrics so you’ll be able to respond appropriately if important transactional emails aren’t reaching their intended targets.

To learn more about email marketing contact FourFires today and let us demonstrate to you why we are Australia's best e-commerce solution providers.