Fully engage with prospects and customers through multi channel marketing and communications, including social networking and RSS.

In today's cluttered world, keeping in regular touch with customers requires that you interact with them through multiple communication channels. Our range of e-commerce platforms integrate with leading digital marketing solutions to ensure that all customer touch points — email, SMS, social media, RSS, web landing pages and more, are utilised to convey a consistent and personalised digital experience.

Delivering an integrated customer experience requires a digital marketing solution that offers a full suite of marketing services that supply the critical components needed to create a successful multi channel marketing, communications and delivery strategy that connects strongly with your customers.

Social Media Marketing

Unlock a whole new range of possibilities for viral marketing by tapping into the power of social media marketing. Enable your customers to spread your marketing message and promote your brand through word of mouth on social media networks such as Facebook, MySpace, LinkedIn and Twitter, ultimately making your marketing messages more effective and meaningful than ever.

Our reporting capabilities enable you to track viral message activity on social networks at a granular level and target future messages based on that information. You'll be able to see how many times a message has been shared on social networks, viewed and clicked. With these results, you can quickly identify your most influential customers and brand loyalists. By combining the targeting and metrics of email with the reach of social networks, you can engage customers like never before.

RSS

In an era of deliverability challenges, overflowing in-boxes and privacy concerns, RSS is gaining momentum as a valuable part of a multi channel marketing and communications strategy. RSS offers marketers a new method of publishing content that provides all the benefits of engagement marketing as well as the deliverability of traditional RSS. Communicating with individualised RSS enables you to establish relationships with customers who otherwise would not have signed up for traditional communications.

Survey

The more you know about your customers, the better you can offer them the products and services they want. Surveys make it easy to communicate with customers and gain insights regarding their expectations and give you the power to gather actionable information that can dramatically improve marketing relevance.

Landing Pages

Relevant, campaign-specific pages can go a long way toward improving campaign results and boosting the ROI of your online marketing program. Custom landing pages allow online marketers of any technical skill level to easily create and manage personalised landing pages and micro-sites. Web-based publishing lets you design or import pages to mirror the content of your campaign, and superior tracking allows you to re-market to known landing page visitors based on their site behaviour.

Transactional Messaging

For marketers seeking the ability to engage with customers when they're most likely to be receptive to up-sell and cross-sell offers, transactional emails and messaging is the answer. You need a solution that offers the benefits of full tracking, in-depth reporting, enhanced message delivery ability, and more, with little to no upheaval to existing technical systems or message creation processes. Marketers are empowered when they can exert control over branding and other marketing elements in any message triggered from any system across the enterprise.

Talk to FourFires today to maximise your opportunities across all of the channels available to you.