Ever wondered how some companies always seem to be featured on the results page when you do a search. This can be achieved by Search Engine Marketing (SEM).

By allocating some of your marketing budget to SEM you can do the same and FourFires can show you how.

Some companies have taken the approach of purchasing hundreds of keywords they think are relevant to their business with the hope of attracting a swarm of buyers. This approach is foolhardy and wastes time and money.

At FourFires, we recognise that managing these pay-per-click campaigns effectively is difficult: analysing and compiling keywords, crafting ads that maximise click-through and developing landing pages that give the best chance of motivating purchasers. All of this must reflect the daily shifting of pricing, margins, stock levels and promotions prevalent throughout e-commerce.

You might have your campaign working well today, but what about tomorrow - with new competitors, new products and changing customer preferences?

At FourFires we can offer you an automated tool for creating and managing the whole paid search process. Ad Champion™ by SLI Systems manages all the variables required in a paid search campaign, producing pay per click ads more likely to match the needs of potential customers.

Harnessing Customer Intelligence

Ad Champion™ automatically implements rich, ever-changing paid search campaigns. It uses the common, and not so common search terms entered by customers on your own site search to drive pay-per-click (PPC) campaigns on web search engines like Google and Yahoo.

Instead of your staff or consultants labouring to create exhaustive keyword lists for PPC campaigns, Ad Champion™ automatically extracts the terms used by your own customers on your site search. It then creates and manages PPC ads for the thousands of keywords that your customers use. Ad copy, associated landing page and bid price are all tailored to each keyword - a task too enormous to manage manually.

Ad Champion™ generates ads using the information that is known to drive customer activity. It also sets your placement bid price automatically - using in-built rules to factor the price of the product, the margin and conversion rates.

An Advertising Army

Rather than having one or two people in your organisation running your paid search campaigns - with Ad Champion™ you have thousands. Each one of your site visitors is helping every time they use your site search.

Your paid campaign isn't limited by the physical resources you can apply to it. Ad Champion™ works 24/7 reviewing common customer search terms, calculating the most popular products for each term, and automatically placing ads that reflect your latest availability and pricing. And all of these factors are within bidding limits that are set to reflect the profitability of that product.

Ad Champion's automation also means you can mount a campaign of greater breadth. With a manual or semi-automated approach it wouldn't be cost effective to craft unique ad copy for search terms that are rarely used, but with Ad Champion™ it can be done automatically and profitably. Because many of these terms don't have the same level of competition from other advertisers, lower bid prices are likely to give better value for your advertising dollar.

Contact FourFires today and let us demonstrate to you how we can turn increase your ROI almost immediately using these sophisticated SEM tools.