Trying to search for your product or service on the Internet and can't find it? Does your competitor's name appear before yours on the search results page?

If so, you need to utilise Search Engine Optimisation (SEO) techniques to optimise your site for today's search engines.

This doesn't just mean Google - Microsoft's Bing is now at the forefront of search technology and now holds approximately 10% of the global market share (as of Sept 2009) compared with Google's 64.6%. In unique search terms this translates to a whopping 1.1 billion page views per month.

So when assessing your SEO strategy, ask yourself whether you are optimising your site for the widest possible online audience.

At FourFires, we know all about making sure your site is found first when searching on the Web with all leading search engines.